We wanted to find what leads to a trustworthy relationship between pregnant women and care providers? Then we defined a sustainable support system for mothers to make them feel safe.

Thea helps in building a community of support within parents and parents to be, which leads to trust between and in themselves. They can share their joy and pain and discuss their problems and break the boundaries of taboos around them. Being pregnant is quite natural and how can mothers embrace is phenomenon naturally. Thea also approaches bringing the partner in the loop.

This system consists of a starting kit with the primary information needed during pregnancy, pre and post natal care as well as labour. It also offers an app connecting you to a local community and additional information via social media and web presence

Over medicalization

“I feel sick every time I visit for my regular tests. There are icon tablets, protein supplements, 3-4 tests, to many machines. 

Language barrier

“I don’t speak your language and you don’t speak mine, I feel isolated. Is there anyone around me who can help me share my anxiety”.

Information overload

“There is way too much information around, I get overwhelmed if I just want to google some simple question.”

Isolation state

“I know I am not alone going through pregnancy, there is always someone like me who is going through this”.

Inequality

I don’t have enough money to support my extra classes or personal assistance to get the exposure that I need during my pregnancy”. 

Lack of trust in the system

Even if pregnancy is treated differently in different cultures but birth is common. Why does everyone have a different opinion?

Collecting Thea kit & important information

Connecting moms through app

Sharing experiences

During our research, we found that every mother gets through multiple confusion, especially in the early stage of pregnancy. They know that there are changes happening in their body and emotions but mostly they are not prepared to manage those changes which also causes anxiety. With Thea kit, we have tried to gather everything that a mother needs to know during their pregnancy. Like - 

- To-do list
- Monthly information card
- A journey dairy
- Invitation to the community of mom

While speaking to mothers, it was felt that partners are often left behind in the journey, we wanted
to inspire the partners to be in the journey together and get prepared for the birth process also, as they often do not know what to expect.

Pregnant women often feel alone when it comes to sharing their feelings. Also, when they want to know something specific about their health or other issues they don't know whom to reach out to. Thea app provides an opportunity to connect to mothers and the services around them.

There are times when a mother need to know something and they already know and comfortable sharing the knowledge with other moms. Through Thea, events could be hosted in a digital or physical space.

Many moms experience alone due to the nuclear family concept or job opportunities. Being new to places has many barriers in getting relevant information of help. Thea accumulates all the news and events around pregnancy within locality and global.

While designing Thea services we came across various cases like not having access to kit or coming across Thea via a different channel. For those moms, we wanted to offer positivity and information that they need irrespective of their geographic location.